CEO & Founder
Ran is the CEO & Founder of Fresh City. He believes city farming can change the world by re-introducing all of us to how real food is made. Some of his formative childhood experiences include his grandmother’s stories about growing up on a Kibbutz, feeling democracy awaken in his childhood home of South Africa and his mom’s stuffed peppers. Ran has spoken on food issues before hundreds of audiences. Before founding Fresh City, Ran practiced investment law in New York City for several years.
Chief Operating Officer
Abra was Fresh City’s first employee, so through the years, she has worked on the farm, in the warehouse, at the order desk, and on occasion, behind the wheel of our delivery trucks! Today, as Chief Operating Officer, she oversees our kitchen, warehouse and buying teams, liaises between our farm and packing operations, and helps to develop our local- and organic-focused product lines.
Abra has extensive experience within city farming, having worked on such projects as Carrot City: Designing for Urban Agriculture and the Metcalf Food Solutions paper “Scaling Up Urban Agriculture in Toronto: Building the Infrastructure,” and from her three years as a Producer Board Member with the West End Food Coop. She holds a Certificate in Food Security from Ryerson University, with a focus on urban agriculture, and a B.A. from the University of Toronto in architectural design and fine art history. Her personal mission is to reconnect people to food, field, and farmers, pushing local, organic, and healthy food forward in Ontario.
Chief Marketing Officer
Jenn joined Fresh City as Chief Marketing Officer in 2018. As a Mom of two young girls, she’s eager and passionate about making their world a healthier one to grow up in, as well as fueling their bodies with healthy and smart options. Jenn brings a breadth of marketing experience from her 15+ years leading marketing teams in the financial services industry. Jenn holds a Bachelor of Commerce from McGill University, with a major in Marketing. On the weekends, she enjoys being active and spending time with her family.
Chief Digital Officer
Mario is the co-founder of The Heathly Butcher, and is now the Chief Digital Officer for Fresh City! He has degrees in Physics, Computer Science, and Law, and left a large Bay Street law firm to start up The Healthy Butcher. He loves cooking, loves cooking meat even more so, and is a spokesperson for a fundamentally better food system. Luckily, he practices what he preaches and the world is a better place because of it. On a CNBC TV interview, he was asked: 'In such a competitive industry controlled by massive companies, what inspires you to keep doing what you're doing?' Mario recounted: 'Many years ago, when my daughter was about two years old I brought her on one of my farm visits. As we were walking in the field towards the beef, the farmer turned to her and nonchalantly said 'Do you know that your daddy has changed my life?'. By doing what I do, no matter how difficult it is, or how absurd people think I am for having left practicing law to open a butcher shop, I know she'll know that she too can change the world.'