Our People

I love the quality and diversity of the produce.

Stella, Toronto

Ran Goel
CEO & Founder

Ran is the CEO & Founder of Fresh City.  He believes city farming can change the world by re-introducing all of us to how real food is made. Some of his formative childhood experiences include his grandmother’s stories about growing up on a Kibbutz, feeling democracy awaken in his childhood home of South Africa and his mom’s stuffed peppers. Ran has spoken on food issues before hundreds of audiences. Before founding Fresh City, Ran practiced investment law in New York City for several years.

Abra Snider
Chief Operating Officer

Abra was Fresh City’s first employee, so through the years, she has worked on the farm, in the warehouse, at the order desk, and on occasion, behind the wheel of our delivery trucks! Today, as Chief Operating Officer, she oversees our kitchen, warehouse and buying teams, liaises between our farm and packing operations, and helps to develop our local- and organic-focused product lines. 

Abra has extensive experience within city farming, having worked on such projects as Carrot City: Designing for Urban Agriculture and the Metcalf Food Solutions paper “Scaling Up Urban Agriculture in Toronto: Building the Infrastructure,” and from her three years as a Producer Board Member with the West End Food Coop. She holds a Certificate in Food Security from Ryerson University, with a focus on urban agriculture, and a B.A. from the University of Toronto in architectural design and fine art history. Her personal mission is to reconnect people to food, field, and farmers, pushing local, organic, and healthy food forward in Ontario. 

Jenn Hay
Chief Marketing Officer

Jenn joined Fresh City as Chief Marketing Officer in 2018.  As a Mom of two young girls, she’s eager and passionate about making their world a healthier one to grow up in, as well as fueling their bodies with healthy and smart options. Jenn brings a breadth of marketing experience from her 15+ years leading marketing teams in the financial services industry.  Jenn holds a Bachelor of Commerce from McGill University, with a major in Marketing. On the weekends, she enjoys being active and spending time with her family. 

Lorraine Hawley
Chief Production Officer

Mabel’s Bakery opened its doors on Roncesvalles in October of 2008.  Having lived in the neighborhood for several years, owner Lorraine Hawley and her husband, Bob Warburton, noticed a need in the area for a shop that offered great tasting foods that are of high quality.   With this in mind, Mabel’s  chose to specialize in homestyle baked goods, prepared foods, ready meals and artisan breads and cheeses.  Mabel’s uses only the highest quality ingredients, choosing local or organic options whenever possible, with no preservatives or artificial flavouring.

Now that Mabel's is part of the Fresh City family, Lorraine heads up our Production team for all of our delicious house made products! It's pretty sweet having Lorraine on our team :)

Mario Fiorucci
Chief Digital Officer

Mario is the co-founder of The Heathly Butcher, and is now the Chief Digital Officer for Fresh City! He has degrees in Physics, Computer Science, and Law, and left a large Bay Street law firm to start up The Healthy Butcher. He loves cooking, loves cooking meat even more so, and is a spokesperson for a fundamentally better food system. Luckily, he practices what he preaches and the world is a better place because of it. On a CNBC TV interview, he was asked: 'In such a competitive industry controlled by massive companies, what inspires you to keep doing what you're doing?' Mario recounted: 'Many years ago, when my daughter was about two years old I brought her on one of my farm visits. As we were walking in the field towards the beef, the farmer turned to her and nonchalantly said 'Do you know that your daddy has changed my life?'.  By doing what I do, no matter how difficult it is, or how absurd people think I am for having left practicing law to open a butcher shop, I know she'll know that she too can change the world.'

Maria Prasaud
Chief Financial Officer

Maria joined us in early 2019.  She holds a Bachelor of Commerce from the University of Toronto and is a CPA, CMA with 20 years of accounting experience in various sectors.  Although Maria is new to the Food industry, she is excited to be in this one as she enjoys cooking and baking. Being in the farm industry also brings her back to her childhood.  She grew up in Zambia, Africa where vegetables, fruit trees and chickens where in her backyard. 

Chen Goel
Chief Logistics Officer

Chen is our Member Support specialist and coordinates delivery operations. He makes sure your order arrives on time. It's his voice you’ll hear answering the Fresh City phone.  Chen holds a Bachelor of Arts from the International Disciplinary Center in Herzliya, Israel and has also studied at York University.  He really likes carrots. 

Danielle Cinanni
Director of Operations

Danielle joined Fresh City with a variety of experience working for the local food movement. In Campo Ramón, deep within the Argentinean jungle, they call her the “cookie monster.” But at Fresh City, as the Director of Operations, Danielle is responsible for the daily operations of the kitchen, warehouse and packing lines, ensuring that our members’ produce arrives to their homes fresh and delicious.  Her passions lie in all things food – food sovereignty, social justice and anything her zias can teach her in the kitchen. As a farmer, she split her time between working the land and bringing food to market where she was a favourite with customers. It’s here that she learned that re-organizing the food chain means building strong bonds between people and what they eat. Danielle holds a PGC in International Development and a BA in International Studies. She also wants to know: “What did you have for lunch today?”

Ryan Rudnickas
Retail Stores Director

Hey, I'm Ryan!

Judy Loctor
Human Resources Manager

Hi! I'm Judy!

Will Orford
Purchasing Manager

Will hails from New Brunswick, where delicious home-cooking and fresh seafood instilled in him an early passion for eating well. Will loves every aspect of food; growing it, talking about it, cooking it, and sharing it. He has been active in the organic food world for nearly 10 years, and couldn't imagine a better fit for himself. Will figures himself pretty lucky that eating organic is a main requirement for the job! 

Joey Balthazor

Hi, I'm Joey!

Sarah McCardell

Sarah assists in maintaining inventory and ordering goodies from lots of local suppliers, including the delicious Shockingly Healthy Brownies and the yummy Mad Mexican Guacamole. When not at the office, she can be found outside in nature with her Chocolate Lab, or enjoying her favourite snack: peanut butter and apples (which is also her dog's favourite snack!)

Julianne Keech
Farm Manager

Julianne completed a degree in engineering and after working for several years in consulting she felt it was time for a drastic change. Her interest in organic agriculture, local food, and a love of nature fuelled her desire to become a farmer and she hasn't looked back since.

Julianne enjoys the sense of community and endless learning opportunities that exist at Fresh City. She is excited by the challenges and rewards that come with urban farming. When she's not farming you can find her in the kitchen, rock climbing, or hanging out with her two cats.

Leo Faragalli
Facilities & Sustainability Lead


Rabia Malik
Quality Assurance Lead

Hey, I'm Rabia!

Simon Bayzaie
Logistics Lead

Simon Bayzaie

Ellen Osborne
Purchasing, Marketing and Recipe Developer

Hi, I'm Ellen. I’m an avid home cook, bookworm, and will never say no to a cinnamon roll.

  • Simon Bayzaie
    Simon Bayzaie
    Logistics Lead
  • Ellen Osborne
    Ellen Osborne
    Purchasing, Marketing and Recipe Developer