Our People

I love the quality and diversity of the produce.

Stella, Toronto

Ran Goel
CEO & Founder

Ran is the CEO & Founder of Fresh City.  He believes city farming can change the world by re-introducing all of us to how real food is made. Some of his formative childhood experiences include his grandmother’s stories about growing up on a Kibbutz, feeling democracy awaken in his childhood home of South Africa and his mom’s stuffed peppers. Ran has spoken on food issues before hundreds of audiences. Before founding Fresh City, Ran practiced investment law in New York City for several years.

Abra Snider
Chief Operating Officer

Abra was Fresh City’s first employee, so through the years, she has worked on the farm, in the warehouse, at the order desk, and on occasion, behind the wheel of our delivery trucks! Today, as Chief Operating Officer, she oversees our kitchen, warehouse and buying teams, liaises between our farm and packing operations, and helps to develop our local- and organic-focused product lines. 

Abra has extensive experience within city farming, having worked on such projects as Carrot City: Designing for Urban Agriculture and the Metcalf Food Solutions paper “Scaling Up Urban Agriculture in Toronto: Building the Infrastructure,” and from her three years as a Producer Board Member with the West End Food Coop. She holds a Certificate in Food Security from Ryerson University, with a focus on urban agriculture, and a B.A. from the University of Toronto in architectural design and fine art history. Her personal mission is to reconnect people to food, field, and farmers, pushing local, organic, and healthy food forward in Ontario. 

Jenn Hay
Chief Marketing Officer

Jenn joined Fresh City as Chief Marketing Officer in 2018.  As a Mom of two young girls, she’s eager and passionate about making their world a healthier one to grow up in, as well as fueling their bodies with healthy and smart options. Jenn brings a breadth of marketing experience from her 15+ years leading marketing teams in the financial services industry.  Jenn holds a Bachelor of Commerce from McGill University, with a major in Marketing. On the weekends, she enjoys being active and spending time with her family. 

Chen Goel
Chief Logistics Officer

Chen is our Member Support specialist and coordinates delivery operations. He makes sure your order arrives on time. It's his voice you’ll hear answering the Fresh City phone.  Chen holds a Bachelor of Arts from the International Disciplinary Center in Herzliya, Israel and has also studied at York University.  He really likes carrots. 

Danielle Cinanni
Director of Operations

Danielle joined Fresh City with a variety of experience working for the local food movement. In Campo Ramón, deep within the Argentinean jungle, they call her the “cookie monster.” But at Fresh City, as the Director of Operations, Danielle is responsible for the daily operations of the kitchen, warehouse and packing lines, ensuring that our members’ produce arrives to their homes fresh and delicious.  Her passions lie in all things food – food sovereignty, social justice and anything her zias can teach her in the kitchen. As a farmer, she split her time between working the land and bringing food to market where she was a favourite with customers. It’s here that she learned that re-organizing the food chain means building strong bonds between people and what they eat. Danielle holds a PGC in International Development and a BA in International Studies. She also wants to know: “What did you have for lunch today?”

Joel Fridman
Projects Manager

Joel Fridman is Fresh City's Projects Manager. 

Julianne Keech
Farm Manager

Julianne completed a degree in engineering and after working for several years in consulting she felt it was time for a drastic change. Her interest in organic agriculture, local food, and a love of nature fuelled her desire to become a farmer and she hasn't looked back since.

Julianne enjoys the sense of community and endless learning opportunities that exist at Fresh City. She is excited by the challenges and rewards that come with urban farming. When she's not farming you can find her in the kitchen, rock climbing, or hanging out with her two cats.

Sarah McCardell
Purchasing Assistant

Sarah assists in maintaining inventory and ordering goodies from lots of local suppliers, including the delicious Shockingly Healthy Brownies and the yummy Mad Mexican Guacamole. When not at the office, she can be found outside in nature with her Chocolate Lab, or enjoying her favourite snack: peanut butter and apples (which is also her dog's favourite snack!)

Joey Balthazor

Hi, I'm Joey!

Rabia Malik
Line Lead

Hey, I'm Rabia!

Leo Faragalli
Facilities & Sustainability Lead


Ryan Rudnickas
Retail Stores Director

Hey, I'm Ryan!

Scott Loubser
Assistant Logistics Lead

A long-time foodie and believer in the power of food as a healing path, Scott has been sprouting since the 80's. He worked for Supersprouts for several years, growing all things green such as wheatgrass, sunflower greens, etc. The setting there was of an urban sprout farm, in downtown Toronto, where the live food lifestyle was promoted, and teachers came from all over the continent to speak. After that, wanting some independence and a creative outlet, Scott made and sold live vegan food to local health-food stores for a number of years. When it was time for a change, he meandered a course to Fresh City, where passionate foodies and urban farmers thrive!

Simon Bayzaie
Logistics Lead

Simon Bayzaie

Will Orford
Purchasing Operations Lead

Will hails from New Brunswick, where delicious home-cooking and fresh seafood instilled in him an early passion for eating well. Will loves every aspect of food; growing it, talking about it, cooking it, and sharing it. He has been active in the organic food world for 6 years, and couldn't imagine a better fit for himself. Will figures himself pretty lucky that eating organic is a main requirement for the job! 

Dee Buryk
Certified Nutritional Practitioner

Dee Buryk is Fresh City's Certified Nutritional Practioner, yoga instructor and founder of Growing Goddesses. She wants to help Fresh City fulfill their vision of empowering all to make conscious food choices. Dee loves inspiring people to understand how simple changes in our lives can make major changes in how we feel about our bodies.