Happy Holidays!

Looking back on this year, we have much to be proud of and to be grateful for.  Its been a bountiful year for Fresh City.  Our member farmers grew tons of produce, sold at half a dozen farmers markets, volunteered with various projects, and, most importantly, touched thousands of lives.  They practiced advocacy in its purest form: by truly living the values they espouse.  Farming  sustainably in the twenty-first century is not for the weak of heart, mind or body.  But our remarkable group of bootstrapping, improvising, passionate, perfectionist and never-say-die member farmers shone through.

I am more convinced than ever that city farming can be a catalyst to change how we think -- and feel -- about food.  And put the accent on feel.  Back in my law school days, my first year constitutional law prof would often spend much of the class explaining the ins and outs of this or that decision by the Supreme Court of Canada.  Towards the end of the class, with students drilling him with questions about the shortcomings of the majority's decision, he would often say that the winning party won because they convinced the judges to "feel their pain."  That is, when you abstracted away from the case law, citations and grand jurisprudence, many cases hinged on the human element.
And so with food. In that place beyond reasoned argument on carbon footprints, nutritional breakdown or pesticide use, its ultimately going to be sensory and visceral experiences that will change most minds.  Putting a face to the farmer, a name to the farm, a smell to the vegetable could do more to change our food system than a thousand meticulously argued articles on the merits of local, organic food.
I would like to thank the inspiring people who have helped us along the way.  Our amazing staff, from the farming crew, to the box planning crew, to drivers. The volunteers coming in from every corner of the city to weed, water, harvest and pack.  The interns that taught us more than we taught them.  And of course our box members, restaurant customers and farmers' market patrons without whom none of this would be possible.
Here's to a 2013 full of peas and beets.
Ran Goel,
Fresh City Farms
PS - Remember to check our Holiday Schedule for details on your box delivery/pick-up over the two weeks from December 24-January 5. Please email (account@freshcityfarms.com) us at your earliest convenience if you wish to hold your box over this period or if you have any questions about our schedule.