TORONTO, ON – Fresh City, an award-winning farm and online grocer, has announced the launch of an innovative e-grocery store. Customers in and around Toronto now have a convenient way to shop for almost a thousand local, sustainable and organic grocery items.

“Shopping at Fresh City is simple and transcends the typical grocery store experience,” said Fresh City CEO and founder Ran Goel.  Members can easily search for particular products, and shop by recipe, by maker or by diet. The store also provides greater transparency by profiling product makers and listing ingredients.  

“Our goal with the new online grocery store is to provide our members with even greater access to local and organic foods,” said Goel. “By offering more products, everyone wins. Our members can find more of the items they love in one convenient place, we can support more local makers and farmers, and we can continue to grow our business and keep consumer dollars and jobs here in Toronto.”

The company’s focus on seasonal items – and the fact that Fresh City has its own farm in Toronto – means their produce is fresher and cheaper. Bags start at $28 and members can sign up for weekly or bi-weekly delivery with no long-term commitment. Fresh City operates year-round and delivers groceries directly to homes, offices, condos and convenient pickup locations across the city.

Fresh City was launched by Ran Goel in 2011 after leaving his Wall Street lawyer job to help change the way people think about and shop for food. The company has quickly grown to become Canada’s largest city farm and one of Toronto’s leading online grocers. To learn more about Fresh City visit www.freshcityfarms.com.

For more information, please contact:

Kim Keitner, Marketing Manager
kim@freshcityfarms.com