Our Approach to Sourcing Meat

Ran Goel

There have been increasing reports about a series of COVID-19 and health related issues in the commercial meat processing industry.

You may have heard about a plant in Alberta closing that processes 40% of Canada's beef, or that President Trump has ordered meat processors to remain open in spite of COVID outbreaks. 

Here at Fresh City, we are proud of the radically different approach that we have developed to supplying and providing meat to you, our customers. 

Here are our guiding principles for the meat you’ll find available both in our stores and online:

We focus on 100% grass-fed beef.
Why? It's better for the animals, better for the environment and better for your health with less fat and more omega-3 fatty acids, antioxidant vitamins and conjugated linoleic acid, thought to reduce heart disease and cancer risks.

We focus on certified organic meat.
Why? Reducing pesticide use is better for human, plant and animal health.

We work directly with farmers like Fenwood Farm in Ancaster for poultry.
Why? So we know exactly where our meat comes from and can learn more about the farmers' operating practices. This allows us to establish relationships of trust, spanning over a decade in several cases.

We opt for in-house butchering of whole animals.
Why? We want complete control over the process and to minimize waste.

We ensure very short distances from farm to abattoir.
Why? To reduce stress on the animal and limit animal suffering. Canadian regulations otherwise allow for animals to be transported for up to 36 hours without food or water, including in extreme weather conditions.

When it comes to meat – and all the products we source – we aim for the highest possible standards. We make sure that we know our farmers, producers and their practices, and that they have as high standards as we do. Simply put, we spend a whole lot of time doing our homework to give you total peace of mind and only worry about one thing: that whatever ends up on your plate tastes great. 

As always, if you have any questions about our meat and how we pick the farms we work with, please reach out. 

Featured Blogs