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International Women's Day 2021 - #ChooseToChallenge

Happy International Women's Day! The theme for 2021 is #ChooseToChallenge. We are so lucky to have an abundance of strong, talented, and driven women on our team who choose to challenge every single day. We are inspired by all the unique stories and experiences each woman brings, and today we are so happy to celebrate a few of them. Say hello to some of the incredible ladies at Fresh City!

Julianne – Farm Manager

Julianne has been our Farm Manager for over 6 years and brings our beautiful crops to life every season! A typical day for Julianne starts with meeting with our farm team to plan out what tasks they will accomplish that day. She leads our farm team in planting, seeding, harvesting, packing, maintaining our crops, and more. Julianne and her team work outside for 8 months of the year through various weather conditions. Every winter, Julianne does her annual farm planning in anticipation of harvest season! 

Julianne and the incredible women on our farm team, challenge the stereotype of the traditional "farmer". She is inspired by her fellow women team members and loves that we have the opportunity to challenge stereotypical perceptions of how a farmer is defined. Of course, Julianne's favourite item on our market is our Organic Produce!

Abra – Chief Operating Officer

Abra heads our Purchasing, Warehouse, Logistics, Packing Lines, and Butcher Teams. She has been a part of our Fresh City family for over 10 years! A typical day for Abra tends to start with a Matcha Tea and her favourite Cow Girl Cookies from Earth & City. From there, Abra spends her day reviewing results, project planning, connecting with her teams, doing some KPI data analysis, holiday and special menu planning, and so much more.

Abra is constantly inspired by those she works with and believes that diversity in leadership is integral to ensuring representation."In order to achieve equality, it is crucial for aspiring leaders to see themselves reflected in the world. So as a woman (and a Jewish, Asian, lesbian woman at that!), I hope to demonstrate the leadership potential for others and help promote equality."

Shop Abra’s top picks from our market:

  1. Tempeh Buddha Bowl Jar
  2. Mabel’s Flourless Chocolate Cake
  3. Organic Beef Ribeye

Jenn – Chief Marketing Officer

Jenn oversees all the creativity and branding behind our media and marketing, while also leading our customer service team! Jenn starts her day with early morning cuddles from her two young daughters and a workout to kick start her day. A typical work day involves reviewing results across each brand, team meetings, and thinking of new and innovative tactics for future projects and strategies.

As a mother of two girls, she is passionate and eager to give them a better life through food by helping them make healthier and smarter choices. She also wants them to see and feel that they can do anything they put their mind to. Jenn has been a part of our Fresh City team for 2.5 years and collaborates, motivates, and inspires her team by ensuring all voices are heard. "I believe in the power of opening up and being vulnerable in order to build trusting relationships at all levels. I'm proud that the majority of our senior leadership team is comprised of amazing women, alongside several supportive and inclusive men."

Some of Jenn’s go-to Fresh City items include our Kung Pao Tofu Jar for a tasty lunch and our NEW Mabel’s Fruit Crisps!

Megha- Chief Financial Officer & EVP People

 Megha is our Chief Financial Operator & EVP People. Megha joined our team 6 months ago and has quickly become an integral part of our family! During COVID, Megha has started a new morning routine that involves starting her day with practicing mindfulness and savouring a pot of chai tea with lots of ginger. Megha spends her days meeting with her team and keeping on top of her key deliverables.

For Megha, leadership is all about action in the moment: "It is about making a contribution that has integrity, is meaningful, and offers lasting value to those that it is delivered to." Megha sees equality as the absoulte celebration of one's unique individuality.

You can always find Mabel's Pain de Campagne and organic Rainbow Chard in Megha's Fresh City order!

Lorraine – Chief Production Officer

In 2008, Lorraine and her husband Bob started Mabel's Bakery! Lorraine transitioned to becoming our Chief Production Officer back in 2018 (when Mabel's joined the Fresh City family) and spends a lot of her time developing new products in our kitchen, planning holiday menus and dishes, and of course taste-testing! 

For Lorraine, equality is rooted in treating everybody fairly and with respect, while actively trying to understand and view other's perspectives. She is grateful to be surrounded by a supportive family and inspiring team. Some of Lorraine’s favourite items on our market include our Date Squares, which are created from her mother’s recipe! She loves to slow roast the Healthy Butcher organic Pork Shoulder for a delicious dinner or use our organic Peanut Dressing to make a tasty slaw!

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