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our story

I will never have to worry about food again. I am in LOVE with a bag.

Fabi, Toronto

"

our farms

My mom is a tough sell and 'this is the best spinach/blueberries/ apples I've ever had in my life' was said.

Paula, Toronto

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  • The Farm Lot

  • The Farm Lot 

    The Farm Lot is a 500 square foot vegetable and herb garden located at 369 King St. West. We partnered with TAS and The Detox Market to create this unique green space on what would have otherwise been unused land. The Farm Lot helps illustrate that many potential locations for city farming exist across Toronto. 

  • Aquaponics

    Our aquaponics system takes up about 2,000 square feet, Ontario's largest. Aquaponics is a way of growing food that combines aquaculture (raising fish) with hydroponics (growing plants in water) in a symbiotic relationship.  We began cycling our system in mid-2014 so we can use our greenhouse space more intensively to provide more year-round greens.

  • Aquaponics

  • Member Farmers

    Member Farmers
  • The member farmer program at Fresh City was established to connect urban farmers to land, facilities, and a supportive learning community. Today the program supports over 20 farmers as they pursue self-sufficiency and farming business dreams. Our farmers grow vegetables, herbs, and flowers for themselves to sell.

    Click here to learn more and meet our 2015 Member Farmers. 

Our People

I love the quality and diversity of the produce.

Stella, Toronto

"
Ran Goel
Founder

Ran is the founder of Fresh City.  He believes city farming can change the world by re-introducing all of us to how real food is made. Some of his formative childhood experiences include his grandmother’s stories about growing up on a Kibbutz, feeling democracy awaken in his childhood home of South Africa and his mom’s stuffed peppers. Ran has spoken on food issues before hundreds of audiences. Before founding Fresh City, Ran practiced investment law in New York City for several years. Ran is a board member of FoodShare.

Ran is the adoring father of a baby girl who, so far at least, loves her veggies.

Abra Snider
General Manager

Abra curates each week's bag and works with our network of farmers and makers to source the best produce and products. Abra has extensive experience within city farming, having worked on such projects as Carrot City: Designing for Urban Agriculture, and the Metcalf Food Solutions paper “Scaling Up Urban Agriculture in Toronto: Building the Infrastructure.” She holds a Certificate in Food Security from Ryerson University, with a focus on urban agriculture, and a B.A. from the University of Toronto in architectural design and fine art history. Abra is a Producer Board Member of the West End Food Coop, where she represents Fresh City farmers and contributes to procurement and HR policies. Her personal mission is to reconnect people to food, field, and farmers.

Hannah Hunter
Farm Manager

Growing up in rural Nova Scotia, Hannah spent most of her childhood in rubber boots. After finishing her undergrad in International Development Studies, her focus turned to agriculture and since then, she has worked on farms in Italy, Croatia, New Brunswick and British Columbia. Her desire to take a break from rural life and to farm within the energy and community of an urban setting brought her to Fresh City. She is excited to be growing food for so many Toronto tables and to share her excitement with everyone who comes to the farm! 

Kim Keitner
Marketing Manager

Kim is Fresh City’s marketing manager. Over several summers spent up in Temagami, Ontario she developed a deep connection with nature and has always had a great love for good food! Before joining Fresh City, Kim studied Journalism in Halifax and worked in the fast-paced world of PR/Social Media in Toronto. She jumped at the chance to merge her passions for Communications, the outdoors and food while helping Fresh City grow and thrive. On any given day you can find Kim up at the packing station, visiting Fresh City member farmers and friends, cooking up a delicious local, organic meal or riding her bike, looking for adventure.

Danielle Cinanni
Warehouse Manager

Danielle joins Fresh City with a variety of experience working for the local food movement. In Campo Ramón, deep within the Argentinean jungle, they call her the “cookie monster.” But at Fresh City, as the warehouse manager, Danielle is responsible for the daily operations of the packing station ensuring that our members’ produce arrives to their homes fresh and delicious.  Her passions lie in all things food – food sovereignty, social justice and anything her zias can teach her in the kitchen. As a farmer, she split her time between working the land and bringing food to market where she was a favourite with customers. It’s here that she learned that re-organizing the food chain means building strong bonds between people and what they eat. Danielle holds a PGC in International Development and a BA in International Studies. She also wants to know: “What did you have for lunch today?”

Chen Goel
Member Support & Operations Manager

Chen is our Member Support specialist and coordinates delivery operations. He makes sure your order arrives on time. It's his voice you’ll hear answering the Fresh City phone.  Chen holds a Bachelor of Arts from the International Disciplinary Center in Herzliya, Israel and has also studied at York University.  He really likes carrots. 

Kerri Mozesshon
Assistant Warehouse Manager

Kerri supports the daily operations of the packing station both in the warehouse and on the road, ensuring the quality of the produce from the receiving end to front door delivery, one bag at a time.  Kerri began her work with Fresh City as a volunteer at the packing station and immediately felt at home. Her interest in food began as an active youth soccer player where she worked with the team nutritionist to develop a diet that would sustain and support her intense training. Growing up in the urban sprawl of Toronto, she jumped at the opportunity to live in small town New Brunswick where she thrived in nature, played soccer, and studied English Literature. Backpacking from Vancouver Island to Newfoundland, Kerri gained an appreciation for supporting local markets and realized how much Canadian soil has to offer. Her love of the outdoors led her to enrich the lives of others by bringing them closer to nature through camping trips and backpacking extravaganzas. 

Paula Reynolds
Assistant Farm Manager

Paula grew up in the suburbs of Toronto and though she had little exposure to farming she always had an affinity for nature and a strong interest in science. Her love for the natural world lead her to the completion of both a Bachelors and Masters degree in Biology where her studies focused on ecology and entomology. After learning about the shortcomings of modern, industrial agriculture she felt a strong need to become involved in environmentally responsible food production. Her favourite part of being Fresh City’s Assistant Farm Manager is getting to work with urban farmers and volunteers who share her passion for organic agriculture… that, and the cool bugs she sees on the farm every day.        

Jessica Gale
Member Farmer Coordinator

Jessica grew up in the upstate New York countryside. After finishing her Bachelors in Environmental Studies and English Literature, in addition to her Masters of Landscape Architecture, she moved to Toronto. In the past, she worked at Shamrock Hill Farms, Berkshire Botanical Gardens, and various university greenhouses. Her love of all things green and growing brought her to volunteer at Fresh City. This growing season she is taking the plunge and has started Sweet Gale Gardens: a small landscape design company focusing on native plant gardens and a small fresh cut flower farm at Fresh City’s Downsview location. When Jessica is not at the farm, she can be found teaching yoga, hiking, cooking or traveling.

Mélisanne
Assistant Farm Manager & Instructor

Mélisanne has a Masters degree in Environmental Studies from York University. She specializes in environmental education and urban gardening. She is now putting her research into action through U FEED, a collaborative learning program for newcomers to urban farming. Mélisanne’s involvement in urban agriculture started during her studies in biology in Montreal. She volunteered with The Rooftop Garden project and learnt how to grow organic food in gardening containers. She moved to Toronto to take part in the city’s vibrant urban agriculture movement.

She works at Fresh City as a Senior Member Farmer, Assistant Farm Manager, and as an Instructor for workshops. Gardening and farming are for Mélisanne a social endeavour. She believes in creative, community-driven solutions for improving the environment and living green.

Karin Koo
Packing Staff

Having always worked for major companies, I joined the Fresh City team in need of a (good) change. I worked as a sales manager for 7 years, working long hours, not taking care of myself. I closed that chapter of my life and entered the fitness industry. I learned that eating well plays a key role in an overall healthy mind-body-spirit. I discovered that my true passion lies with great food... and so I found Fresh City! I like the idea, concept and values of Fresh City and the closeness of the team. I believe food is our medicine and our fuel. Treat it well.

Sophie Foofat
Packing Staff

Sophie.

Larry Armstrong
Driver

Larry

Scott Loubser
Driver

A long-time foodie and believer in the power of food as a healing path, Scott has been sprouting since the 80's. He worked for Supersprouts for several years, growing all things green such as wheatgrass, sunflower greens, etc. The setting there was of an urban sprout farm, in downtown Toronto, where the live food lifestyle was promoted, and teachers came from all over the continent to speak. After that, wanting some independence and a creative outlet, Scott made and sold live vegan food to local health-food stores for a number of years. When it was time for a change, he meandered a course to Fresh City, where passionate foodies and urban farmers thrive!

Joel Fridman
Financial Coordinator

Joel Fridman is Fresh City's financial coordinator. 

Michelle Mastinsek
Intern & Driver

Michelle.

Our Makers

Fresh, delicious, and
ethical produce
delivered on time,
every time

David, Toronto

"
Woolwich Dairy
Annie's Homegrown

In 1989, Annie Withey co-founded Annie’s Homegrown, Inc. with Andrew Martin with the goal of making a healthy and delicious macaroni and cheese for families. She also wanted to show by example that a successful business could also be socially responsible. Annie chose Bernie, her pet rabbit, to be the brand’s “Rabbit of Approval,” and she put her own address and phone number on each box to encourage customers to connect with her. Now, for more than 20 years, Annie's has been nourishing families with simple, down-to-earth foods that taste great and are easy to love. Their passionate team seeks out the best ingredients Mother Earth has to offer, harvesting pure, natural flavours to make delicious foods every family can feel good about. 

Cuisine Soleil

Marc Paquin and Blandine Arseneault, two devotees of organic agriculture, decided to unite their passion and know-how with the founding of Cuisine Soleil in 2005. The lack of commercially available organic gluten-free products spurred Cuisine Soleil to develop healthy and nutritious gluten-free products for sale to the general public.

With a degree in agriculture technology and agrobiology from Guelph University’s Collège d’Alfred, Marc Paquin has worked in organic and sustainable agriculture throughout Canada, from the Annapolis Valley to the Okanagan, as well as in Europe and South America. Blandine Arseneault earned her undergraduate degree in biology at the Université du Québec à Chicoutimi. They started their business in Abitibi-Témiscamingue and began selling their products at small markets in the Abitibi and Outaouais regions.

In 2009, Cuisine Soleil partnered with Aux Mille et Une Saisons to distribute its products throughout the province of Québec. Cuisine Soleil continues to expand its product range and bring new flours to the market. In 2011, Cuisine Soleil widened its distribution to cover the rest of Canada with the distributors Ontario Natural Food Co-op and Puresource. With a bright future ahead, Cuisine Soleil now offers a product range that includes more than 12 flours, an all-purpose mix, a pancake mix and three bread mixes, all certified organic and gluten-free. It also operates a small certified organic vegetable farm for sales at the Rouyn-Noranda public market and to a number of local restaurants.

Natur-A

Natura Foods knows that you base your decisions about your diet on what’s best for your health. That’s why they’re committed to developing and producing soy beverages, rice beverages, almond beverages and frozen desserts that are tasty, deliver great quality, and contribute to a healthy lifestyle. Their Natur-a product family meets a growing need: to provide you with a healthful alternative to dairy products. And that’s why Natura Foods continues to develop delicious, nutritious, organic health foods and beverages made from plant products.

Fever Tree

Following a 'tonic tasting' on the US market, Charles Rolls - who built his reputation running Plymouth Gin - joined forces with Tim Warrillow, who had a background in luxury food marketing, to analyse the composition of mixers. They discovered that the majority were preserved with sodium benzoate or similar substances, while cheap orange aromatics such as decanal and artificial sweeteners (such as saccharin) were widespread.

And so started a 15 month journey. Days in the British Library researching quinine sources from as far back as 1620, trips to find the purest strains of this key ingredient and five iterations of the recipe were tasted before Charles and Tim were happy with the result and the first bottle of Fever-Tree Indian Tonic Water was produced in 2005.

The brand name was chosen due to ‘Fever Tree’ being the colloquial name for the Cinchona Tree in which quinine, a key ingredient for tonic, is found. The highest quality quinine is sourced from the Rwanda Congo border and blended with spring water and eight botanical flavours, including rare ingredients such as marigold extracts and a bitter orange from Tanzania. No artificial sweeteners, preservatives or flavourings are added. The highly carbonated tonic, consisting of small ‘champagne’ bubbles for a smoother taste, is packaged in 200mL single serve glass bottles, the perfect size for a double measure gin & tonic.

Rosewood Estates

Rosewood Estates is built on the family’s foundation in beekeeping and European heritage. Today, they create distinctive vineyard-inspired wines, produce natural honey and, as Niagara’s first winery-meadery, handcrafted, innovative meads.

Their vineyards are sustainably farmed, with future generations at the forefront of their thoughts. They believe in being stewards of the land and farm the land according to this philosophy. With over 75 years of beekeeping experience, their team also practices natural and sustainable beekeeping to ensure strong and healthy hives. 

St. John's Bakery

St. John's Bakery is a social enterprise and business owned and operated by St. John's The Compassionate Mission in Toronto. They specialize in handmade organic sourdough breads made in the traditional French method, and sweets handmade from scratch. They use certified organic flours and all-natural ingredients, and are striving to ensure that most of ingredients come from local suppliers. St. John's Bakery is funded in part by the Toronto Enterprise Fund, a funding partnership between United Way of Greater Toronto and the three levels of government.

Black Creek Community Farm

Black Creek Community Farm is Toronto’s first full-scale organic vegetable farm and it’s right here in the Jane-Finch neighbourhood.  One of the primary goals of the farm is to grow food for the people who live and work in Jane-Finch.

Learn how to grow and make quality food

We offer a bounty of workshops, farm tours and events year-round.

Whether you want to join us at an event or sprout a green thumb; we have an array of learning opportunities for the general...

We offer a bounty of workshops, farm tours and events year-round.

Whether you want to join us at an event or sprout a green thumb; we have an array of learning opportunities for the general public, schools, companies, and other organizations. From farm tours, to organic balcony gardening, to canning 101, we've got so much 'growing on'. Get in touch if we don't offer something you're interested in!

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Organically Grown, Customize, Delivery included, and Local!

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